Design Research in Practice Workshop
Are you sick of long research reports with no meaningful insights?
Do the final pages of a report leave you thinking: So what? Now what?
Design Research in Practice Workshop - Reserve you seats now!
ABOUT: In this workshop our team will introduce the participants to a definition and background of design research and how it differs from market research in its goals and outcomes. We will also demonstrate the power of design thinkingand the research methodology for innovation. There will be interactive portions of the workshop where participants will learn firsthand, how to approach problems like design researchers, what is the methodology and frameworks which enables the generation of meaningful and resonating ideas. Techniques and experience sharing from the design researcher’s toolbox .
1. What is Design Thinking?
2. What is Design Research?
3. Design Research vs. Market Research
4. Methodology of Design Research and Cases
5. Design Research interaction exercise
REGISTRATION FEE: Pre Registration RMB 200; At the door: RMB 280 ( SNACKS AND DRINKS PROVIDED )
WHEN: Tuesday, July 31st - 18:30 – 21:30