CBi Sponsors Greennovate's 3rd Annual Earth Day Event

news
10.05.11

Greennovate celebrated Earth Day's 40th anniversary on the evening of April 22nd at their Creative Space office on Kangding Road in Shanghai. CBi supported the event as a sponsor, encouraging and promoting sustainable concepts in Design and Innovation. Several CBi team members attended the event, demonstrating their direct involvement in a push for Design to incorporate sustainable development in business and community.

This was Greennovate's 3rd Annual Earth Day Event. The evening brought out a passion and fervor for "going green"  through a theme of  "DIY" or "Do It Yourself".

The evening stayed true to its theme of "DIY" by honoring a "green voice" through the many activities and performances of the night. Greennovate's 3rdAnnual Earth Day event proved to be a success; supporting and advocating a lifestyle of green and sustainability. As a sponsor, CBi hopes to encourage a "green voice" in Design and Innovation in both China and worldwide.

CBi has already begun a push towards sustainability. They have recently concluded a case study, "The Value of Going Green: Evaluating the Effects Eco-design has on Consumer Perspective of Value."  The study sought to discover how society values "eco design". The results showed the significance of three attributes associated to the success of eco-design; style, health and future cost savings. When these attributes were linked with value-added features, the product became more attractive to the consumer.

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